Best Practices
Broadcast Strategy
A successful campaign isn't measured by how many people you targeted — it's measured by how many responded and engaged. This guide gives you a practical strategy for effective, safe WhatsApp campaigns.
What Makes a Campaign Succeed
Right audience + Right message + Right time = High results
Step 1 — Define Your Audience Precisely
Don't send to all contacts at once.
Use the filters on the Contacts page to target the right audience for each campaign:
| Campaign Type | Ideal Audience |
|---|---|
| Seasonal offer | Purchased within the last 6 months |
| New product | Showed interest in similar products |
| Re-engagement | No contact in 90+ days |
| VIP | Contacts tagged "VIP" |
Step 2 — Create the Campaign
- Click Mass Messaging in the left sidebar
- Click Create Campaign
- Fill in:
- Campaign name (for future reference)
- Instance to send from
- Audience (from a list or by filter)
- Message text (with variables)
- Send time (now or scheduled)
Step 3 — Schedule Strategically
Best Times to Send
Based on global WhatsApp analytics:
| Day | Best Time |
|---|---|
| Sunday – Thursday | 10 AM – 12 PM, or 7 – 9 PM |
| Friday | 11 AM – 1 PM |
| Saturday | 11 AM – 2 PM |
Tip: Check your past campaign stats to find the best time window for your specific audience.
Step 4 — Drip Sending
Don't send 5,000 messages in 5 minutes.
- Send 100 messages per hour
- Or spread sends over 3 days
- The platform handles this automatically when you set a time gap between messages
Step 5 — Monitor Analytics
After sending, track:
| Metric | What It Means |
|---|---|
| Delivery rate | % of messages that reached the device |
| Read rate | % of messages that were read (✓✓) |
| Reply rate | % who replied to the message |
| Block rate | % who reported you — must stay below 0.5% |
When to Retarget
Send a follow-up campaign 5–7 days later to contacts who:
- Received the message but didn't reply
- Replied but didn't take action
The second message must be different from the first — never repeat it verbatim.
Campaign Strategy by Goal
Goal: Increase Sales
- First campaign: Product announcement + image + link
- After 3 days: Ask about interest + offer a consultation
- After 7 days: Time-limited discount for the undecided
Goal: Re-engage Old Customers
- Message: "We miss you!" + special comeback offer
- Follow-up: Share useful content related to their interests
Goal: Onboard New Customers
- First message (at signup): Welcome + guide links
- After 3 days: Need help? + direct links
Common Mistakes to Avoid
- Sending to stale lists: validate numbers before every campaign
- One message for all segments: personalise the message for each group
- Ignoring replies: a successful campaign generates conversations — make sure you have a team ready to respond
- Not tracking results: without analytics you can't improve
You're All Set!
You've completed the full guide. If you run into any issues:
- Check the Troubleshooting section
- Email our support team: [email protected]
- Or chat with us directly from inside the platform