Rates effective 2026-10-01 per Meta's published rate card. Meta updates pricing up to quarterly — verify current rates at business.whatsapp.com before making purchasing decisions.
Service messages have been charged since October 1, 2026. Meta gives each business phone number 1,000 free service messages per month (no roll-over) — this estimate charges all of them, because the allowance is per phone number and depends on how many numbers you run.
Estimate only, in USD. Meta bills per message. Utility and Authentication rates blend across Meta's volume tiers automatically based on your monthly volume; Marketing and Service have no volume tiers. Actual rates depend on your Meta Business account and may change.
How it works
Four inputs, one estimate
- 1
Pick the country your customers are in — rates vary significantly by market.
- 2
Enter your expected monthly message volume per category.
- 3
Read the estimated monthly cost, updated instantly as you type.
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FAQ
Common questions
How is WhatsApp Business API pricing calculated?
Meta charges per message, and rates vary by country and message category: marketing, utility, authentication, or service. Meta moved from per-conversation to per-message pricing on July 1, 2025.
Are these numbers exact and final?
These are planning estimates only. Always check Meta's official dashboard for the current exact rates on your account.
Does my RABTCRM subscription include Meta fees?
No — Meta's message fees are billed directly by Meta, separately from your RABTCRM subscription.
Are service messages free?
They were free until October 1, 2026. Meta now charges for them at the same rate as utility and authentication messages in each market, after a free tier of 1,000 delivered service messages per business phone number per month (which does not roll over).