Rates effective 2026-07-01 per Meta's published rate card. Meta updates pricing up to quarterly — verify current rates at business.whatsapp.com before making purchasing decisions.
Estimate only, in USD. Meta bills per message, not per conversation — Utility and Authentication rates blend across Meta's volume tiers automatically based on your monthly volume. Actual rates depend on your Meta Business account and may change.
How it works
Three inputs, one estimate
- 1
Pick the country your customers are in — rates vary significantly by market.
- 2
Enter your expected monthly conversation volume per category.
- 3
Read the estimated monthly cost, updated instantly as you type.
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FAQ
Common questions
How is WhatsApp Business API pricing calculated?
Meta charges per conversation (a 24-hour window), not per message, and rates vary by country and conversation category: marketing, utility, authentication, or service.
Are these numbers exact and final?
These are planning estimates only. Always check Meta's official dashboard for the current exact rates on your account.
Does my RABTCRM subscription include Meta fees?
No — Meta's conversation fees are billed directly by Meta, separately from your RABTCRM subscription.
What counts as a "conversation"?
Any 24-hour window of message exchange with a customer, opened either by a business-initiated template or a customer-initiated message.